TikTok: the perfect platform for creative expression and now, a leader in the HR world. Gen Z is taking over and TikTok keeps up with their needs. As a business owner, stay up-to-date with HR trends and see how TikTok influences HR discussions for the next-gen workforce.
Diversity & Inclusion
TikTok offers multiple challenges that educate and raise awareness on #Diversity and #Inclusion, providing users with an opportunity to explore biases, stereotypes, experiences, and diverse perspectives. Through these challenges, people represent and foster healthy discussions, honoring the cultures and backgrounds they come from.
Company Culture
Culture can make or break a workplace, and younger workers desire a robust and engaged company culture. TikTok once again comes to the rescue, with the creation of challenges like #WorkplaceCulture and #CompanyCulture. These engaging challenges compel users to share work experiences while offering innovative ideas to enhance company culture.
Career Development
The next-gen workforce values career development as a critical aspect of growth and success. With the rise of social media, platforms like TikTok have become valuable resources for engaging younger audiences in their professional journeys. Using hashtags such as #ProfessionalDevelopment and #CareerAdvice makes it easier for a younger audience to find valuable insights and helpful tips that can guide them on their chosen path. As companies continue to prioritize the development of their future workforce, it’s essential that they understand the impact of these social media platforms and leverage them to provide meaningful guidance and support.
Mental Health
Mental health is paramount, and TikTok has played a crucial role in championing the cause through its MHAW (Mental Health Awareness Week) and multiple campaigns. Users are creating compelling content that fuels discussion and increases awareness among the masses.
Recruiting
Recruiting in today’s world has changed, and companies must adapt for the younger workforce. TikTok offers unique ways to interact with potential hires. Companies can develop challenges and campaigns to attract the next-gen talent pool.
Conclusion
The new workforce is here, and TikTok is the best way to reach young employees. To succeed today, companies must keep up with HR trends and engage potential hires on this platform. Embracing TikTok conversations may bring endless opportunities for awareness, education and interaction. For small businesses, engaging in TikTok HR dialogues could mean success in a dynamic job world.
Contact HR Business Partners a Minneapolis, MN-based HR Consulting firm specializing in HR Outsourcing services today to discuss your individual HR needs, or take a look at our short explainer video
Recommended Reading: Next Generation Leadership: How to Ensure Young Talent Will Thrive with Your Organization