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Open enrollment for 2024 runs November 1, 2023, through January 15, 2024

Unleash the Power of Open Enrollment: A Small Business HR Guide to Preparing and Succeeding

Open enrollment in Minnesota starts November 1st. It’s  the annual period when employees can make changes to their health insurance coverage, and is fast approaching. For small businesses, this period presents a unique opportunity to demonstrate their commitment to employee well-being. In order to maximize this opportunity, it’s essential for small business HR teams to be adequately prepared and proactive. This guide aims to provide practical tips and strategies that can help your small business navigate the open enrollment season successfully.

Understanding Open Enrollment

Before we delve into preparation strategies, it’s important to understand what open enrollment entails. This is the specific time period, usually occurring once a year, during which employees can enroll in, change, or cancel their health insurance plans. It typically lasts for a few weeks, giving employees enough time to consider their options and make informed decisions.

Why Open Enrollment Matters to Small Business HR

For small businesses, open enrollment is more than just an administrative process. It’s a golden opportunity to show employees that their health and well-being matter. By offering comprehensive health benefits and making the enrollment process as smooth as possible, businesses can boost employee satisfaction, improve retention rates, and attract top talent.

How to Prepare for Open Enrollment

1. Review Your Current Plan

The first step in preparing for open enrollment is reviewing your current health insurance plan. Ask yourself: Is the plan meeting the needs of your employees? Are there any gaps in coverage? Are the premium costs reasonable? This review will help you determine whether you need to make changes to your current plan or switch to a new one.

2. Educate Your Employees

Many employees find health insurance confusing. As part of your small business HR duties, it’s important to educate your employees about their health insurance options. Hold informational sessions or workshops, distribute user-friendly guides, and encourage employees to ask questions.

3. Update Your HR Technology

Your HR technology should be able to manage open enrollment efficiently. If your current system is outdated or inefficient, consider updating it. Look for a system that allows employees to compare plans, enroll electronically, and access support when needed.

4. Communicate Early and Often

Communication is key during open enrollment. Start communicating about open enrollment well in advance. Use multiple channels – emails, meetings, company intranet – to inform employees about key dates, changes to plans, and resources available to help them make decisions.


Open enrollment can be a stressful time for both employees and small business HR teams. But with adequate preparation, it can also be an opportunity to show your employees that their health and well-being are important to you. By reviewing your current plan, educating your employees, updating your HR technology, and communicating effectively, you can ensure a successful open enrollment season.

Remember, the goal of open enrollment isn’t just to get employees to sign up for health insurance. It’s to empower them to make the best decisions for their health and well-being. And that’s a goal worth working towards.

Contact HR Business Partners a Minneapolis, MN-based HR Consulting firm specializing in HR Outsourcing / Fractional HR services today to discuss your individual HR needs.